Why you should use flyers for your business

When I started as a Canva Creator, I immediately focused on creating social media templates. I have worked as a Virtual Assistant for a long time, and when I made graphics for my clients, they were mostly social media graphics. They post consistently to increase their online visibility, gain followers, etc., influencing me to create Canva social media templates. I didn’t think there were probably other business owners who are more traditional or use different types of marketing.

However, as a Canva Creator, I love to explore and create various templates to help Canva users accomplish their design ideas, marketing goals, etc. Before I thought of making my first Canva flyer template, I remembered one of my previous clients who loved designing flyers from Canva. She eventually hired me to create flyers promoting her Virtual Assistant business. She wanted to share more information about her services to potential clients, and putting it on a flyer was the best way to do it!

I’m glad I worked with her because it motivated me to create Canva flyer templates.

I created the first Canva flyer template about a grand opening party with a pastel background. Here is the link: https://www.canva.com/p/templates/EAFGFnDUYrk-pink-gold-brown-simple-pastel-beautiful-grand-opening-flyer/

It is a simple flyer, but it has become one of my popular Canva templates.

Using a flyer to promote your business has a lot of benefits. Here are some of them:

1. Tangibility. Having flyers to promote your business is an efficient way to provide a tangible connection between your business and your target audience. Be creative, add captivating headlines, and don’t forget to put the important information about why you created the flyer in the first place. For example, if you want to invite people to join an activity, event, or celebration, include details of why they should join and how they can contact you. Please take a look at this kids' summer camp flyer that I created: https://www.canva.com/p/templates/EAFFnDiP5wY-yellow-orange-green-pink-colorful-fun-kids-summer-camp-flyer/.

2. Cost-effectiveness. Creating and producing flyers have become more accessible and economical, especially if you have a small business or startup with a limited marketing budget. Did you know that you can print flyers via Canva? Canva makes it easy for you to print your design! You can have them delivered to you or pick them up in-store. 

3. Targeted marketing. You can choose where and when to distribute your flyers to reach your target audience. You can focus on specific areas, groups of people, niche markets, etc. When you distribute flyers, you can have conversations with your target audience, add free samples of your products, show how your service works, ask for feedback, etc. 

4. The versatility of distribution. There are many ways of distributing flyers to your target audience, such as handing them out directly, sending them via direct mail, putting them in shopping bags, posting them on community bulletin boards, etc. You’ll be able to try different ways and find out the best one to help you achieve your marketing goals.

If you’d love to explore creating a flyer for your business, check out some of my flyers via my Canva Creator profile: https://www.canva.com/p/marissaabao/.