Why Do You Need to Join Pinterest Group Boards


A Pinterest Group Board can be created by any Pinterest account user. She/He can invite and accept members. The owner is responsible for making the policy of the group.

This is an example of a Pinterest Group Board that I created for Virtual Assistants. Click this link to check it out.


Here is another example of a Pinterest group board. This one is for blogging organizers. Click this link to check it out.

You might be wondering if you really have to join a group board and why not just focus on your own boards. I have listed here the reasons why you need to:

  • Collaborating with other bloggers within your niche.

It's a great opportunity to introduce your brand or service to a lot of Pinterest users. It is like being part of a worldwide community that you get to share your content and help others too. You would be able to create alliances that will boost your Pinterest presence.

  • It's an excellent marketing strategy.

You will gain a bigger exposure and expand your network. Your pins will be discovered even better because they will be seen by other Pinterest users who are not your followers. Also, when you search on Google, you will get results from Pinterest too. If you have an online shop, joining a group board would increase your brand’s awareness. Thus, Pinterest users will click your pin and visit your online shop. For example, I searched salted caramel cookies recipe on Google and I found some from Pinterest.

salted caramel cookies - #pinterest #pinterestva #virtualassistant #google

  • There's a huge potential of getting more re-pins and followers.

You have to make sure that the members of the group are active re-pinners, pins should have good quality, and high-rate of repins. Once you are a member, engage by writing comments and liking the other members’ pins. In doing so, your effort will be noticed and hopefully, they will reciprocate what you did. 

  • You would be inspired to improve your Pinterest designs. 

The design is important in your pins. It is a big factor in creating your pins because it can help you to distinguish your brand from the others. It will give a huge impact whether someone will click your pin or not. You would see in the group board which pins stand out. Then, it can be a start of your brainstorming process. There are always new trends in terms of Pinterest designs. You should make sure that you are following the correct size of Pinterest images. Enhancing your Pinterest images will make your brand attract more pinners, clients, customers, and eventually, you will inspire others too.

  • You would be able to understand the needs of your niche better. 

Pinterest Group Board is not only about contributing your pins, it is searching ways on how you can deliver a better content. You do want to be able to reach out to a lot of people. There are a lot of possibilities that there is something missing in your niche and you would be the one to find out about it. Who knows you might be able to solve a problem that has not been communicated yet in your niche. Spend time to browse at the different pins in the Pinterest Group Board that you have joined. You might be the one to discover a need that has not been met yet in your niche.

Need help growing your Pinterest account?