5 Tips on How to Optimize Your Pins for Pinterest Smart Feed
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Have you been wondering how to gain more exposure on Pinterest? When I first started using Pinterest, I was just eager to add Pinterest Pins about different travel destinations to my Pinterest boards. It was exciting and fun to gather those images that look like pages from a travel magazine. During this time, I was not aware that Pinterest is more than just a social media platform. I began learning more about Pinterest when I became a Virtual Assistant. In this blog post, I will share with you how to make sure that your Pins are optimized for Pinterest Smart Feed.
It all starts with your Pinterest Pins.
For example, I went to Pinterest and searched for Disneyland on Pinterest’s search bar. Pinterest showed me a lot of pins through their Smart Feed (also known as Home Feed). Smart Feed is the algorithm that Pinterest uses to show you the Pins, people, and brands that Pinterest thinks you'll love, based on your recent activity or the most relevant to what you are looking for. It also shows you the Pins from the people, topics, and Pinterest boards you choose to follow.
Take a look at the screenshot below. This is an example of a Smart Feed. One Pin caught my attention. The text overlay of the Pinterest Pin image looks enticing and the background photo has the logo of Mickey Mouse! I got excited and clicked the Pinterest Pin image right away! It directed me to the blog post and I was able to read all the events for 2019 in Disneyland. The Pinterest Pin image and blog post are both consistent. As a Pinterest user, I am happy that I got the info that I was looking for.
Imagine what if you are the blogger who created this awesome Pinterest pin. You’ve definitely achieved your goal of being noticed, attracted your target audience, and received a click-through! Woo-hoo! #pinterestgoals 📌
It will open new opportunities for you as well. You might get more email subscribers, clients, or you might be featured in a magazine! The possibilities are endless! ✨
Let’s dive in and focus on creating an amazing Pinterest Pin.
Here are the 5 tips that you need to incorporate in your Pinterest Pin images:
1. Create vertical images.
They must have a 2:3 aspect ratio. The best Pinterest Pin size is 600 px x 900 px. You will see a better performance of your Pinterest Pins if you are using the right image size. If your Pinterest Pin image falls outside the recommended ratio, it could get truncated in people’s feeds and they will not be able to see the entire image especially if they use their mobile devices to view Pinterest Pins.
2. Add text overlay.
Add an enticing, readable, and clear title or headline to your Pinterest Pin images. People are more likely to click your Pin if it has a text overlay on it especially when they use Pinterest via their mobile devices. Learn how to pair fonts. Here are some articles that talked about font pairings:
Think of how to invite your target audience to your website through your text overlay. Be creative. Make them curious. Add a Call-to-Action message that would attract them to take action and click your Pinterest Pin image. Your Call-to-Action could be a freebie, discount, promos, upcoming events, etc. If you are not sure about your title or headline, try using CoSchedule Headline Analyzer. It is a free tool that will help you analyze your blog post’s title and provides tips on how to improve it.
3. Use high-quality images.
Make sure that the images are clear and relevant to what is your Pinterest pin is all about. For example, the Pinterest Pin below shows ‘40 High Paying Late Night Work at Home Jobs That Actually Worth Your Time.’ The text overlay sounds very interesting to me, but I am wondering why it has a picture of cute little pumpkins.
Pumpkins 🎃and 🌃late-night work at home do not connect unless it is a part-time job during Halloween or cooking pumpkin pie. Lol!
Images are very important in your Pinterest marketing strategy. They enhance your Pinterest Pins, add value, make it more appealing, and help your Pinterest Pins to stand out. The images that you put on your Pinterest Pins help other Pinterest users to find more visually similar results if they use the Pinterest Visual Search Tool. You will see it when you click a Pinterest Pin. It will show on the lower right corner of the Pinterest Pin. Take a look at the screenshot below.
You can drag and point (like you are about to crop an image) it to the specific part of the image that you want to find visually similar results. Then, Pinterest will show you what it found. Take a look at the screenshot below.
When I used the Visual Search Tool to select the lower part and highlight the pumpkins, I got a variety of content about pumpkins. One, in particular, used the same image but the content is different. It is all about how to avoid sugar but still use pumpkin spice. The other Pinterest Pins that I found about pumpkins are food-related, carving tips, Halloween-related topics, etc.
It is much better to use relevant images on your Pinterest pins. It will help you get found in your niche by other Pinterest users who are looking for your content. For this particular pin, it would be more helpful if the blogger used stock photos of desktops, home workspaces, people using their laptops on their couch or bed, and so on.
4. Put keyword-rich descriptions.
Pinterest is just like Google, using keywords will help your content to be found by your target audience. Use the Pinterest search bar to find relevant keywords. Take a look at the screenshot below. For example, you want to create a Pin description for your chocolate cake recipe. Go to Pinterest and enter ‘chocolate cake’ in the search bar. You will see a lot of Pinterest Pins about chocolate cake recipes. Aside from that, Pinterest will show you relevant keywords at the top of your Smart Feed. When you click those keywords, it will be added to the search bar and your Smart Feed will refresh. Adding more keywords will help you find the specific chocolate cake recipe that you are looking for. Through these keywords, you will be able to know what your target customers are looking for and you can incorporate them into your Pin description. Make it conversational. Tell something exciting and invite them to take action. Here is an example:
Want to make an easy chocolate cake? You found one! Check out our recipe for a rich and decadent moist chocolate cake. #chocolatecake #decadent #chocolate #cake
Note: Add hashtags to new Pinterest Pins only.
5. Add the URL or logo of your business.
It adds credibility and shows your branding consistently in all of your images. Your target audience can easily identify your Pinterest Pins too. This will also discourage if other Pinterest users want to steal your Pinterest Pins. Stealing Pinterest Pins happen on Pinterest. Others do it by replacing the link of your Pinterest Pins when they pin it to their boards. They can put a spammy link. The links are very important because that’s how people can be directed to your website after clicking your Pinterest Pins. However, you will probably never know if someone has stolen your Pinterest Pins unless you caught them. That’s why it is very important to add your URL, logo, or trademark to your Pinterest Pins. This is the best way to protect your Pinterest Pins.
Your aim is to make sure that your Pins are seen as relevant by your target audience by incorporating all of the foundations that I mentioned above. The better you do this, your Pinterest Pins will be seen more often in the Smart Feed of your target audience or consumers who find them interesting.
The next step is to start creating your Pinterest Pins. I highly recommend Canva because it has a lot of Pinterest Pin templates that you can customize easily. You can change the background image, font styles, colors, and so on. Plus, Canva has free stock photos too. You can also subscribe to stock photo sites such as Haute Stock, Social Squares, Ivory Mix, Atelier21co, and Pixistock. I’ve used the stock photos from these sites. They all look amazing, high-quality, and beautiful.
Create 2 to three Pinterest Pins for each of your blog posts. Pin them at different times. Through this way, you will be able to increase the visibility of your Pinterest Pins and test which one of your Pinterest Pin designs get more impressions, saves, and clicks.
After you have created a Pinterest Pin, add it to your blog post. Make sure that your website is optimized for Pinterest. Add the Pin It button, share icons, and widgets to encourage your readers to pin your Pinterest Pins to Pinterest.
Also, install the Pinterest browser button for Chrome. Click this link for more instructions. The Pinterest Chrome extension is another option for you to pin your Pinterest Pins to Pinterest.
Another option is to download your Pinterest Pin directly to Pinterest. ⬇️Take a look at the screenshot below. Just click the plus icon located on the upper right corner. Then, you will be able to see the details that you need to add.
You can also schedule your Pinterest Pins via Tailwind App. Tailwind is an official Pinterest Marketing Developer Partner for Content Marketing. If you are not using Tailwind yet, click this link to start a free 1-month trial of the Tailwind app.
Utilize Pinterest Smart Feed. Do your research via Smart Feed to make sure that you are adding the relevant keywords to your Pinterest Pins. It will help you analyze what you can do to improve your Pinterest Pins, find new ideas for your next blog post, product, or service, and keep you updated.
Be consistent in pinning your Pinterest Pin images so that your content will show up more often in your target audience Smart Feed.
Do you have other tips that you use to get your pins noticed in Smart Feed? Share your thoughts and suggestions in the comments.