How to Optimize Your Pinterest Account
Updated: June 16, 2019
Being active on Pinterest is one of the best ways to market your business. Pinterest is very much like Google. When you go to Pinterest, you will more likely look for inspiration for your next travel itinerary, recipes, DIY tips, and so much more. Those images help you make a decision and that is the power of Pinterest. If you are a business owner, optimize your Pinterest account!
Let’s get started!
Here are 11 things that you need to work on your Pinterest account:
1. Make sure you have a Pinterest business account.
Click this link to create your Pinterest account. If you have a personal account already, you can convert it into a business account. Please click this link and follow the process. When you have a business account, your URL will be shown on your profile and this will make it easier for others to see and click your URL. When you have a Pinterest business account, you will get access to tools like Analytics and a special Business Profile. You’ll also get more control over things like branding and content attribution.
2. Claim your website.
To verify your website’s authenticity you can claim the website. When you do so, your profile picture will show up next to any Pins that come from your site, and a small globe icon will appear to the left of your website’s URL on your profile. You’ll also get access to website analytics for insight into what content your audience saves the most.
You can claim websites you own. To claim your website, you’ll need to add a meta tag or upload an HTML file to your website’s HTML code. via Pinterest
Please click this link from Pinterest Help Center. It will show you the steps on how to claim your website. It has instructions for different website hosts such as WordPress, Squarespace, Weebly, Wix, and so on.
Once you have claimed your website, you will see a checkmark beside it. ⬇️
3. Enable Rich Pins.
Rich Pins are a type of organic Pin format that provide more context about an idea by showing extra information directly on the Pin. Rich Pins are a free product available for anyone on Pinterest. You can identify Rich Pins by the extra information above and below the image on closeup and the bold title in grid. Please click this link from Pinterest Help Center to know more about Rich Pins.
If you are using WordPress.org, add and activate the Yoast SEO. Go to your WordPress.org dashboard, click Plugins. Type ‘yoast’ in the keyword search area, click enter, and you will find the Yoast SEO.
Then, go back to your dashboard again. Look for SEO, click it, and then click Social.
Click Pinterest and make sure that it is enabled. Do not forget to click ‘Save changes.’
Next, apply for Rich Pins using the Rich Pins Validator. Enter any URL from your site, but not the home page on the space beside the Validate button. Then, click ‘Validate.’ It will just take a few seconds. It will show that your rich pins are approved and on Pinterest.
Please click this link to know how to use Rich Pins on Squarespace.
Next, let’s begin to add your details.
Head to your settings to fill out your profile. Go to the upper right corner of your Pinterest account. You will find the three dots. Click it to open your menu. Click Edit settings.
4. Add a clear profile photo.
I would recommend adding your photo rather than your logo because it is much more personal and transparent. People like authenticity especially on social media. Also, imagine how many people use Pinterest, you want to be remembered by your target audience and the best way to do that is by using your photo. As a small business owner, connecting with your target audience is very important. You want them to feel like you are their friend and your photo builds that connection and trustworthiness. Make sure to use a clear headshot. Don’t use a group photo and face filter.
5. Put your name and add relevant keywords in ‘Display Name.’
Be specific and add relevant keywords. For example, if you are an Etsy seller of home decor, add your shop’s name and what you sell. Take a look at this example: AmyArt | Organic Cotton Baby Clothes.
6. Pick an SEO friendly username.
When you add your username, make sure to add a relevant keyword about your services or products. For example, ‘melissabusinesscoach’ or ‘desireejewelry.’ Your username is your Pinterest account’s URL. Think carefully and consider what your target audience might be looking for. Your username can be 3-30 characters, and can't have spaces, symbols, or punctuation.
7. Write a short description of your services or products in your ‘About profile.’
Add a short bio (160 characters or less!) about yourself in the About section. Also, add a Call-to-Action. For example, take a look at my About section below. You will see that I added a link to my freebie which is http://bit.ly/PinTemplatesFreebies.
Utilize the About section of your Pinterest profile by adding the URL to your opt-in/freebie, promos, new course or products, and so on. For example, if you are a travel blogger, share a travel checklist in PDF format. If you have an Etsy shop, add the URL to your discount code. This is an excellent opportunity to increase your e-mail list, customers, promote your products or services, and so on. Since the About section has a limit of 160 characters, shorten the link and customize it via bit.ly. Replace the shortened link with keywords or using your blog post’s title. Here is an example:
Take a look at the screenshots below to see how I did it.
8. Highlight your Pinterest pins via your Pinterest profile’s cover image.
Your profile’s cover image lets you highlight the content you want your customers to see first. You can show your latest Pins, pick a specific board to spotlight, or just focus on the most recent Pinterest activity from your site. via Pinterest
You can change the pins on your cover image by clicking the pencil icon in the top right corner of your profile cover. ⬇️Screenshot below.
You have 3 options here. Latest pins, recent activity, or pick one of your boards. I recommend to choose ‘Latest Pins’ so that you can showcase your pins and pins that you have pinned from other Pinterest users.
9. Create boards for your own business and shareable pins.
You must have a board for your own Pinterest images from your website. It must be at the top of your Pinterest profile. You can label it as BEST OF (your blog's name.)
After creating your personal board, add at least 10 new boards. Think about the topics that you write about on your website. For example, if you are a life coach, you can add boards about health, wellness, self-care, exercise, personal development, and so on. If you have an e-commerce store, create boards for each product that you sell. It will be easier for your target audience to know about what you do because you have categorized your topics by creating Pinterest boards. It is also great for Pinterest SEO!
10. Add board descriptions.
Pinterest board descriptions has a limit of 500 characters. Make sure to fill this out with keywords that count and relevant.
Add at least 20 relevant pins for each board. You can also add some of your pin images to these boards if they have the same topic. Check the URL of the Pinterest pin too. There are pins that have been stolen or they go to a different destination which is not cool, right? It is time-consuming to check every pin. My tip is to hover your mouse on the bottom left corner of a Pinterest image, you will see the URL of the pin. If it is the same URL that is on the pin, it is the correct link or it means that it is not stolen and will not direct you to spam.
Another way to look for Pinterest group boards is through Facebook groups.
Here are some of them:
If you have found another platform that can help in searching for Pinterest group boards, let me know and I will add to this list. Create a list of the group boards that you have found via Google Docs or Sheet. Then, narrow it down to the ones that fit your niche, active, and not more than 100 + contributors. I will write another blog post on how you can analyze Pinterest group boards using your Tailwind account. It will be much easier for you to decide if they are working for you or not.
Always remember that your Pinterest profile is all about how you can serve your target audience. If you do keep this in mind, you will be found easily on Pinterest. I hope that you are able to implement these tips.