How to Optimize Your Pinterest Profile
Updated: March 20, 2019
Let's talk about your Pinterest profile. Do you think that people would want to reach out to you when they see it or not?
The first step in gaining more exposure on Pinterest is utilizing your profile. You need to put the right keywords and information about your business so that other Pinterest users can easily find you.
Here are some helpful tips that you must do in order for you to promote your Pinterest account better.
Create a Pinterest business account.
First of all, you need to make a Pinterest account. You can click this link to create one. If you have a personal account already, you can convert it into a business account. Please click this link and follow the process. When you have a business account, your URL will be shown on your profile and this will make it easier for others to see and click your URL.
When you have a Pinterest business account, you will get access to tools like Analytics and a special Business Profile. You’ll also get more control over things like branding and content attribution.
Let’s begin to add your details.
Head to your settings to fill out your profile. Go to the upper right corner of your Pinterest account. You will find the three dots. Click it to open your menu. Click Edit settings.
Here is an example:
Add a profile photo
Put your name and what you do in ‘Display Name.’
When you add your username, make sure to add a relevant keyword about your services or products. For example, ‘melissabusinesscoach’ or ‘desireejewelry’.
Write a short description of your services or products in your ‘About profile.’
Your profile’s cover image lets you highlight the content you want your customers to see first. You can show your latest Pins, pick a specific board to spotlight, or just focus on the most recent Pinterest activity from your site. via Pinterest
You can change the pins on your cover image by clicking the pencil icon in the top right corner of your profile cover. ⬇️
You have 3 options here. Latest pins, recent activity, or pick one of your boards. I recommend to choose ‘Latest Pins’ so that you can showcase your pins and pins that you have pinned from other Pinterest users.
Another tip, you can also utilize the About section of your Pinterest profile by adding the URL to your e-mail opt-in or freebie. For example, if you are a travel blogger/influencer, you could share a PDF checklist about tips on how to increase Instagram or a 5-day mini-course. If you have a shop, put the URL to a promo on your website. This is an excellent opportunity to increase your email list and increase your customers.
Add the link of your freebie to your About section. It is probably long, but you can shorten the link and customize it via bit.ly. Replace the shortened link with keywords about the content of your freebie. Let’s use the link of this blog post as an example: https://marissaabao.com/blog/how-to-optimize-your-pinterest-account. This is a pretty long link, and Pinterest has a limit of 160 characters for their About section. I used bit.ly and here is the shorter version: http://bit.ly/pinterestprofiletips. I could have shortened this a bit more. Take a look at the screenshots below to see how I did it.
Let’s proceed to boards.
You must have a board for your own Pinterest images from your website. It must be at the top of your Pinterest profile. You can label it as BEST OF (your blog's name.) If you want to add more but unsure, ask yourself, “What area do you specialize in?” You can determine this by going to your website and check the topics that you always write about. If you are a service-based entrepreneur, use those different kinds of services and create separate boards for them. For example, if you are a life coach, you can add boards about health, wellness, self-care, exercise, personal development, and so on. If you have an e-commerce store, create boards for each of your products so that you can highlight them individually.
After creating boards for your business or brand, add at least 10 boards that are relevant to your niche so that you can have boards to pin others’ pin images. You should be pinning 50 % of your pins and 50% of others’ pins.
Let's proceed to adding descriptions to your Pinterest boards. Write a short description about the board and add keywords.
Since you just created a new Pinterest profile, add at least 20 pins for each board. Make sure that the pins are relevant. You can also add some of your pin images to these boards if they have the same topic. If you want to build a community on Pinterest, create a group board and invite collaborators.
Here is an example of a Pinterest group board:
You can also join others’ Pinterest group boards. For more detailed info, I wrote a blog post about how to join Pinterest group boards. Click this link.
You should be joining Pinterest group boards that are relevant to your niche. Do not join general Pinterest group boards wherein you will all sorts of pin images. Choose wisely.
Pinterest is dynamic. We will probably see more changes in the future, but that is okay. This post will be updated. 😉If you are using your Pinterest account for your blog or business, do you need help? Get in touch now by clicking the link below!