How to Create Beautiful Pinterest Pins on Canva
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The best way to attract your readers is through your Pinterest images. They are very nice to look at because they convey the content of your blog instantly. They represent you and your brand’s aesthetic. You want them to stand out so that your target audience will pin and click them.
Here are some tips in creating beautiful pin images.
1. Use the correct size of Pinterest pin.
The current best Pinterest pin size is 600 px x 900 px and anything longer than this can be cut off at the bottom. When you go to Canva, the size of the Pinterest template is 735 px x 1102 px so you need to create a design, click the custom dimensions and put 600 px x 900 px.
2. Make sure that you use the right image for your brand or service.
You will make it easier for other pinners to notice you if you have the images that showcase who you are and your target niche. I do recommend to use your own photos because it will show your vision and creativity for your brand. For example, if you are a food blogger, you should definitely use some of your recipe photos for your Pinterest images.
If you blog about your services, just like what I do. You can use free stock photos from unsplash.com and picjumbo.com. However, I would highly recommend that you should be a member of stock photo sites such as Ivory Mix. Here are some highlights why you need to join a stock photo membership:
There are over 2500 unique and styled Ivory Mix photos when you become a member.
All photos are high quality and high resolution which means they can be used in print as well as on website and social media.
Anything you purchase on Ivory Mix comes with a commercial license great for unlimited projects for yourself or for paying clients.
With every bundle of photos, we include images with plenty of negative space to overlay text. This is perfect for social media and Pinterest pins.
Members have unlimited access to photo download(s).
Ivory Mix releases 100 new photos a month and adds 60 bonus photos just for VIP’s
Ivory Mix not only provides photos, but they have social media quotes and graphics too.
3. Put a complete title or caption with keywords that are relevant to your niche.
You can add the title of your blog post on your Pinterest image. Make sure that you use keywords on your pin title and they must be easy to read. Do not place the text of your pin images very close to the edge. You can use the margins on Canva so you can adjust the spacing. Click the ‘File’ at the upper left corner of your Canva account and click ‘Show margins.’
4. Make sure that your font size is large enough to be read and legible too.
You want your target market to notice your pin images immediately and know what you offer to them. Choose fonts like Raleway, Montserrat, Playfair Display, etc. They are easy to read and pretty neat. Here is an example of a pin image with font pairings (Raleway and Playfair Display.) Do not forget to add your blog’s URL at the bottom of your pin image. This is very helpful in identifying your brand or services instantly. Also, Pinterest users will know immediately that they can click your pin and be directed to your website. Use the colors of your brand too so that your pin images will look consistent and your target market will be able to remember your brand easily.
Your pin images are very important. If you are not getting a lot of click-throughs from your pins, it is time to redesign your pin images. You will find more info about click-throughs via your Pinterest analytics. You need to test at least 3 to 4 pin images to check which ones are getting click-throughs. Use different stock photos, fonts, colors or layout. For example, take a look at the 3 pin images that I created below. They are variations of the pin image that I created above. I used a script font to show that you can also play around with using different kinds of fonts.
Be willing to try and open-minded. This will take time, but it will be worth it. Also, check the keywords on your pin images. You need to ask yourself if this what your target audience is looking for, if yes, that is awesome! 😀 If not, then you can always search for keywords that are relevant in your niche on Pinterest.
Just remember to be patient in reaching the results that you want from Pinterest. 💜